Placestaking shape.
Positioning, brand and digital experiences for real estate development and hospitality.
From an early development vision to the experiences people eventually discover, navigate and use.
Explore selected work
Tech Village
What is known. What is being explored.
A place that will take shape over time.
Designed to evolve with the development.
A development vision with many audiences, decisions and years ahead.
Visit the project website ↗ARDEN
What could a residential development website become when treated as a digital product?
ARDEN is an independently developed residential identity and digital experience by Arch29, set in Detroit’s Brush Park. The project brings together architectural storytelling, interactive residence discovery, development information and spatial interaction in one connected digital platform.
Explore ARDEN ↗Move through the building. Understand the place.
A home is more than a floor-plan thumbnail.
Individual residence pages, unit information and interactive exploration make it possible to understand a residence in relation to the wider development.
A place for the facts behind the vision.
Development sources, project information and supporting evidence as part of the experience.
Every residence, floor and view, on arden.place.
Explore ARDEN ↗CureX
A clearer public identity for a business working across
A positioning and digital system that communicates the breadth of the business without reducing it to one type of project.
Visit the website ↗More work
What we work on.
Arch29 works across the decisions that shape how a development, destination or business is understood and experienced.
Research & Positioning
Audience research, competitive context, strategic positioning and the foundations of a clear project narrative.
Identity
Naming exploration, verbal and visual identity, design systems and the applications that give a brand consistency and character.
Digital Experience
Digital strategy, information architecture, UX, interactive design, content systems and frontend implementation.
Development Experience
Project websites, interactive masterplans, residence discovery, leasing interfaces, spatial storytelling and digital tools developed around specific real estate needs.
Engagements are shaped around the project. Arch29 works directly from strategy through implementation and collaborates with specialist disciplines when required.
Experience across complex digital products, ambitious brands and multidisciplinary teams.
A digital transport-planning product developed to improve operations across a national fresh-produce distribution network.
Two Gulltaggen awards and a Visuelt Digital Design Diploma for the Øya × Fretex campaign.
A digital platform developed to connect ocean innovation projects with partners and funding opportunities.
Before founding Arch29, Jessica worked across digital products, experience strategy and frontend development for organizations spanning technology, commerce and public services.
- 01
Øya × Fretex
Two Gulltaggen awards 2023 · Visuelt (Grafill) award 2023Music festival and national second-hand retailer · Campaign website · Frontend, digital experience - 02
BAMA Smart Transport
Insight Award 2023Major Norwegian fresh-produce company · Transport planning platform · Frontend development and design system - 03
Ocean Matcher
UN Ocean Decade · UX Nordic Award 2026Ocean innovation platform · Projects, funders and partners · Co-Product Lead / UX, frontend development - 04
Norwegian Football Federation
Norway's national football federation · Membership and ticketing · UX research, journey mapping, platform analysis - 05
Bane NOR
Norway's national railway infrastructure · Enterprise web platform · Frontend development, Optimizely DXP - 06
OBS Bygg Installation
Part of Coop Norge, Norway's cooperative retail group · Installation service pilot · Frontend development - 07
Consultant OnePager
Sales toolingConsultancy sales tooling · Profiles for bids and tenders · A bid tool that turns consultant profiles kept in one CMS into tender-ready one-pagers in minutes, not hours · Product design, content modeling, frontend
JessicaWarr
Strategy, identity and digital experience belong in the same conversation.
Jessica Warr founded Arch29 after more than fifteen years working across design, digital products and technology, including multidisciplinary consultancy work in Norway and independent practice in the United States.
Her background brings together strategic positioning, experience design, content architecture and frontend engineering, supported by education in front-end development, UX and business. This breadth informs how she approaches projects, connecting early strategic decisions with the identity, systems and digital experiences that follow.
Based in Michigan, her practice is increasingly focused on real estate development, hospitality and place. She is a Sanity Certified Developer and an accepted technical provider at the Lansing Regional SmartZone.
Brand, product and digital
Two Gulltaggen awards and the Insight Award
Through projects delivered with NoA Ignite teams
Design. Development. Business.
Front-end development and UX, and business studies
Have something in mind?
For new developments, hospitality concepts, brand projects and digital collaborations, get in touch.
Based in Michigan. Working across the United States and internationally.