Research & Positioning
Research, stakeholder and audience understanding, positioning, narrative and strategic direction.
Services
Start with what needs to change.
Arch29 works across research, positioning, experience architecture and digital platforms. The scope is shaped by the situation — not by forcing every problem into a website, brand package or software build.
The Problem
Complexity rarely arrives all at once
Businesses add audiences, offerings, partners, content and technology over time. What once felt clear can become harder to explain, navigate or manage.
The visible symptom may be a website, a fragmented journey or an internal workflow. The work starts by understanding what is actually breaking down.
The visible problem is rarely the whole problem.
What We Build Together
The practice
Experience Architecture
Journeys, information architecture, content strategy and experience direction — structuring how people understand and move through the business.
Digital Platforms
Platform strategy, structured content and CMS architecture, frontend architecture and production implementation.
Engagements
How engagements take shape
Not every engagement needs every discipline. These are common shapes, not packages — the starting point depends on what is already known, what remains uncertain and where the highest-leverage decision sits.
01
Clarity Session
Strategic Diagnostic
A focused diagnostic for leaders who know something needs to change but need sharper definition before committing to a larger engagement.
1–2 weeks · includes a 90-minute working session
What you get
- A clearer diagnosis of the problem — including what is known, what is assumed and where uncertainty remains.
- A prioritized view of the decisions that matter now, later or not at all.
- A concise recommendation for the next move and the kind of expertise it requires.
- A short written direction summary you can use internally, whether or not we continue together.
Best for
Unclear symptoms · competing priorities · deciding what to address before a larger investment
02
Positioning & Experience Direction
Strategic Direction
For organizations whose business has evolved, but the way it is positioned, explained or experienced has not kept pace.
Make the choices that brand, content, UX and digital work need to inherit.
Best for
Repositioning, new offerings or audiences, expansion, high-stakes moments, or a business that has become harder to explain clearly.
03
Platform & Experience Architecture
Digital Direction
For organizations where the direction is clearer, but the digital experience needs structure before design or development begins.
Structure the experience before committing to the build.
Best for
Multi-audience platforms, complex content, major redesigns, CMS or platform decisions, and digital work where getting the structure wrong creates costly downstream rework.
04
Strategy Through Implementation
End-To-End Engagement
For situations where the direction and what ultimately ships need to stay connected from the first decisions through production.
One line of thinking from diagnosis through delivery.
Best for
High-stakes launches, major platform changes, new digital experiences, or organizations that want strategic and experience decisions carried through into production.
Best Fit
Built for a situation, not an industry
Different industries create different constraints, but the situations that call for Arch29 are often the same: the business has changed, the stakes have risen, or the way it is understood and supported digitally has fallen behind.
01
What you've become is no longer clear from the outside.
02
A launch, expansion, new offering or new audience raises the stakes.
03
Audiences, content and digital touchpoints have multiplied without a clear structure.
04
Your website or platform was built for an earlier version of the business.
05
Important decisions keep getting diluted between strategy, experience and implementation.
06
You know something needs to change, but the real problem is still unclear.
Credentials
Built on multidisciplinary work at scale
Arch29's founder, Jessica Warr, brings a multidisciplinary background spanning strategy, UX and experience work, digital products, frontend engineering and content architecture — shaped within consultancy environments in Norway and through independent work in the U.S.
Her experience includes work across national logistics, football and membership ecosystems, international ocean innovation, creative businesses and growing U.S. companies — from research and strategic direction through digital implementation.
Past work has been recognized for logistics innovation and digital craft, and work on Ocean Matcher was presented at the United Nations Ocean Decade Summit.